Switch was founded to reduce cigarette smoking from the lives of adult smokers. At Switch, we envision a world with less smoking of cigarettes. Our team of product engineers and designers are in pursuit of continuous innovation, with adult smokers in mind. We have been able to introduce our two ground-breaking models – Switch S1 and S2 – to the smoking industry as true alternatives to cigarettes.    


Make Switch a globally renowned name
Make Switch a pioneer in smoking alternative products
Improve people's lives

Explore smoking alternatives
Develop world-class products
Focus on customer needs
Care for all stakeholders